Allied Medical
A summary of how Allied Medical, New Zealand’s leading assistive technology provider, moved to Shopify Plus and connected it to MYOB Exo with InSyncer to give wholesale customers self-service ordering.
Challenge
Section titled “Challenge”- Their previous Umbraco site was hard to maintain and did not respond well on different devices.
- B2B customers had a poor experience, with no way to place orders or view their history themselves.
- Every wholesale order and account query fell back to the internal team to handle by hand.
Solution
Section titled “Solution”- Migrated to Shopify Plus with B2B on Shopify.
- Connected the store to MYOB Exo with InSyncer, so pricing and inventory sync run automatically instead of through CSV exports.
- Gave wholesale customers self-service tools to place orders, view past invoices, and manage their accounts. Orders flow back into Exo through order push.
Results
Section titled “Results”- 14% increase in transactions.
- 40% reduction in backend administration time.
- 18% reduction in abandoned carts.